Sporty and elegant
THE CRUIZER COLLECTION
A clever blend of a sporty and lifestyle-oriented watch. Neither round, nor square, but instead cushion-shaped. Edgy, stylish lines that appeal to everyone. Various sizes, movements and functions, and of course different colours and materials. But always the same relaxed mindset, the same thirst for escapism, and the same wish to make the most of life.
The contemporary and sophisticated CruiZer draws inspiration from the world of motorsports in resolutely following its own route, releasing from any restraints and opening up new vistas of freedom. Witness the new container-based case construction of the watches; as well as the decision to place someone known at the controls in the person of Daniel’s son Loris Strom, representing the third generation of this glorified watchmaking family.
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Handcrafted sculpture timepieces
The Agonium Collection
While Daniel Strom masters all the intricacies of watchmaking, he first and foremost regards watches as a vast field of expression. Far more than a distillation of technical sophistication and design, he sees in them a reflection of what we truly are, deep down inside. A watch is viewed not as a means of expressing social status, but rather a certain vision of life – and secondarily also telling the time.
He had dreamed of his Agonium collection for years before finding the perfect alchemist’s blend of watchmaking and silversmithing required to create it.
The watch becomes a sculpture, an authentic work of art on the wrist that evokes our innermost questions regarding life, death, and the finite nature of our existence as if to remind us to live our time to the full, rather than seeking to control it.
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PROUDLY MADE IN SWITZERLAND 
