STROM BRINGS JOY

MEET DANIEL STROM…

Daniel Strom is a trailblazer in the eclectic, anti-conformist, philosophical approach to watchmaking. It all began as a youngster, in the early 1970s, in Daniels’s father, watchmaker royalty Armin Strom's laboratories. Armin Strom was schooled and educated as a watchmaker back in the late 1950s. After his studies, in 1967 he founded his first watch shop in his hometown of Burgdorf Switzerland, which provided restoration services to the public. He proceeds by pioneering the art of hand-making skeletonization movements, long before it became a trend among today’s distinctive watch brands. He was then approached by well-known timepiece companies in order to skeletonize their various movements. Among his notably flamboyant skills, in 1990 he was then approached by the “Guinness Book of World Records” rewarding him for the creation of the smallest handmade skeleton watch in the world. The fascination and skills of Armin's workmanship, expressed tremendous interest each day in Daniel. In spite of his interest in watchmaking, Daniel first continued his studies in Swiss business schools and obtains his degrees in the accounting and marketing fields. In the late 1980s, Daniel finds his way by taking advantage of acquired knowledge and pursues working with watch brand giant Omega, in the position of "Purchasing Manager", appointed for procuring watch components to be implemented in production. During his development within the company, He then quickly gets promoted to "Product Manager", in command of the Seamaster and Speedmaster product line, with the task of developing a new design for the existing models. At first, with the Seamaster, in conjunction with the marketing team, Daniel pitches the concept and develops the very first highly epically acclaimed “James Bond 007 Seamaster”, first worn by acting legend, "Pierce Brosnan", in the smashing franchise movie “Golden Eye”. With enormous success, Daniel continues to astonish by captivating wristwatch development and to help take the brand to the next level. He then gradually develops the highly collectable “Michael Schumacher Speedmaster”. Two models, one in Red-Corsa and the other in Yellow-Modena, Ferrari's iconic colours. Daniel then pursues his career by advancing to "Brand Manager", in charge of Swiss, German and Austrian territories. Thanks to these acquisitions, the decision was comprehensible, and after 11 years with Omega, Daniel is set on pursuing his aspirations into reality. In 2001, he begins following his path by launching the brand "STROM", and in 2004 establishes “Strom Swiss Prestige Timepieces AG” in Biel/Bienne Switzerland, in the heart of the watchmaking industry. The initiative was to carry his family legacy, bring his ambition into a new era, and embrace the urge to evolve timepieces into jewellery and jewellery into art. Shortly after the institution of the company, his father, Armin Strom, joins forces to bring about a satellite partnership company “Strom & Strom GmbH”, both redeveloping the already praised "Armin Strom" timepieces. Nevertheless, Daniel felt that the initial journey for Strom Swiss Prestige Timepieces was not obtaining enough attention, therefore, after the acquisition of the brand “Armin Strom” by foreign investors, he heartedly gets back on the initial course to concur new horizons instead. Daniel and Armin are still close as ever in their father-son relationship, and both accept that going their own ways was decisive to retain family ties … Today, together with his lovely wife, Rosanna Strom, in charge of accounting, business affairs and anchor to the Strom ship. His son, Loris Strom, 3rd generation of watchmaking, is a tasteful timepiece developer and passionate about the motorsport movement. His daughter, Alexia Strom, is a challenger in communications and has an eagerness in equine sports.

The Strom family legacy will live on for generations to come. The End, NOT!



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MEET DANIEL STROM…
family
TRADITION AND EXPERIENCE

The force of the STROM brand, consists in a tradition of three generations in watchmaking.

The force of the STROM brand, consists in a tradition of three generations in watchmaking.

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