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MEET DANIEL STROM…
Daniel Strom is a pioneer of the eclectic, nonconformist, and philosophical approach to watchmaking. His journey began in the early 1970s in his father’s workshop. His father, Armin Strom, was a renowned watchmaker and master of skeletonized timepieces. Daniel's interest in craftsmanship grew each day as he spent time with his father, ultimately shaping his future profession.
When choosing a career, Daniel initially pursued commercial education. After gaining experience in various economic sectors, he found his path into watchmaking in 1989. He took on the role of a buyer at watch giant OMEGA, where he was responsible for procuring watch cases and bracelets, as well as planning monthly purchases for over 600 watch components.
After gaining experience in this significant department and becoming acquainted with various watch components, Daniel applied to the newly established Product Development Department at OMEGA. He was appointed as the first Product Manager, overseeing the Seamaster and Speedmaster product lines. His first task was developing the new Seamaster line. The "Seamaster Professional Automatic" model was chosen by film producer Barbara Broccoli and first worn by acting legend Pierce Brosnan in the James Bond film "GoldenEye." This became the first, epically acclaimed "James Bond 007 Seamaster" watch.
Following this success, Daniel worked on other distinctive models that have since become OMEGA classics, helping elevate the brand. Another notable example was the coveted "Michael Schumacher Speedmaster." Two limited edition models featured dials developed in Ferrari's original "Glasurit" color codes of red and yellow. Daniel explains that when OMEGA signed Michael Schumacher as a testimonial, who had won two consecutive world championships with the Benetton team and then joined Ferrari, OMEGA was not permitted to market the connection between Schumacher and Ferrari. However, to subtly highlight this, they launched the two Schumacher Speedmaster models in distinctive Ferrari colors.
Daniel continued his career at OMEGA and was promoted to Brand Manager for Switzerland’s market by Nicolas Hayek in 1996, later adding the German and Austrian markets to his responsibilities. Over 11 years at OMEGA, Daniel learned watchmaking from the ground up. "I was very fortunate to work at OMEGA during a time when we were all involved in the resurrection of this watchmaking giant. This journey was in close personal alliance with Nicolas Hayek and Jean-Claude Biver, who were the best mentors I could imagine."
In 2001, Daniel felt the urge to realize his own vision and founded the brand "STROM." In 2004, he incorporated "Strom Swiss Prestige Timepieces AG" in Biel/Bienne, aiming to carry on his family legacy, bring his ambition into a new era, and transform watches into jewelry and jewelry into art. Shortly after establishing the company, his father, Armin Strom, joined forces with him. Together, they created a partnership company, "Strom & Strom GmbH," to further develop the well-known "Armin Strom" timepieces and realize joint private label projects with customers worldwide.
In 2006, after a partnership of the Armin Strom brand with outside investors, Daniel resigned from the company in 2008 to pursue his initial path with "Strom Swiss Prestige Timepieces AG" and remain happily independent. Daniel and Armin maintain a close father-son relationship, both accepting that it was crucial to go their own ways to preserve family ties.
Today, the entire Strom family is involved in the company. Daniel's wife, Rosanna Strom, is in charge of accounting. Their son, Loris Strom, is responsible for product development and manufacturing, while their daughter, Alexia Strom, focuses on marketing tasks and social media. Both Loris and Alexia represent the third generation of the STROM watch brand. The legacy of the Strom family continues for generations to come.
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